Thursday, October 23, 2008

I.TXX Pop-Up Store | 20th Anniversary Collaborations


Hong Kong’s I.T. fashion empire is celebrating their 20th anniversary this year. For the occasion they will open tomorrow a pop-up store in Hong Kong, carrying tons of collaborative product with the brands that they exclusively carry in Hong Kong. The volume of collaborations is unbelievable. We will try to present you the most interesting ones.

I.T. basically collaborated with each one of their brands on t-shirts. T-Shirt collaborations include A Bathing Ape, WTAPS, Neighborhood, Sophnet, Fingercroxx (also comes with a Bearbrick), Martin Margiela, Helmut Lang and many many more. Furthermore they present other goods in collaboration with the brands. Camper made shoes, Fingercroxx made a cushion, Bearbrick and skateboard chair. Hello Kitty made a limited edition set of toys, Porter made a special bag collection and the list just goes on forever.

All this product will be exclusively available at the I.TXX Pop-Up Store, which will open its doors tomorrow, October 24th at Times Square in Hong Kong and will only be there until October 26th.

We have to admit, we are impressed. We do not know any other big fashion group, the size of I.T. that managed to pull something like this of.

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